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Pinterest for Online Shopping

Published 04/11/2013 and rated Ratingstars5 5 out of 5 stars
by Shel Gatto
What can you use the app for?

Wanelo is an online community for shoppers. The site provides a Pinterest style arrangement of products that are available for sale on the internet. Users can search by keyword or explore trending products to see what’s popular. Tags are applied to further refine the organization and searching process. Users can save items to a personal collection and follow other users and stores. These items appear on the user’s feed. Social networking tools are also built in, such as commenting on items, profiles and the ability to share items on Facebook, Twitter and Pinterest. Users can also see a snapshot of other items featured in the same list on each product page.

Wanelo screenshot
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What is the history and popularity of the app?

Wanelo was founded in 2010. The name, which is pronounced “wah-nee-lo” is derived from the words “want, need, love”. The site currently boasts a large, active community of users who share, post and follow. The site has received mentions and reviews all over the web, mostly praising the look and functionality. The mobile versions have also earned high marks from users. Anyone who is familiar with Pinterest’s layout will have no trouble figuring out Wanelo.

What are the differences to other apps?

In terms of appearance, Wanelo isn’t terribly original. The site looks much like Pinterest with a few changes applied on the individual product pages. That being said, the format works well for the service provided. Users can see items that might be difficult to find elsewhere. The site nurtures interaction by giving users a place to discuss items and build their own custom lists. Each of these features has been done before, but bringing them together in one place is what makes Wanelo appealing.

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How does the web app look and feel to use?

Users who have seen Pinterest will immediately recognize Wanelo. The site presents a list of boxes containing images and information on each product. Product pages are just as easy to navigate, with large colorful images and smaller thumbnails that provide suggested items that appear on the same list. Everything is neat and organized, with enough open space to make the experience pleasant despite the presence of so many photos.

How does the registration process work?

New users can join the Wanelo community by clicking the blue “Join via Facebook” button or entering an email address in the field to the right near the top of the homepage. Those who go the email route are also asked to provide a username and password. After submitting the registration form, the user is also asked to provide a cell phone number. This step is optional and can be skipped. The user is automatically logged in however a notification at the top of the page advises that an activation email will be sent and must be used to complete registration.

What does it cost to use the application?

Wanelo costs nothing to use. Charging a fee would doom the application because there are many more that offer a similar service for free. The site’s focus is to help users shop online, so asking them to take some of that shopping money and pay to browse would be a bit much. Free is a great price to encourage users to join the community and contribute items and comments.

Who would you recommend the application to?

Wanelo is ideal for anyone who enjoys shopping online. The site focuses on popular products and presents a rather diverse collection that will continue to grow with the community. Users can see what others have to say about the item or view related products. Users who love social networking will get the most use out of Wanelo because the site combines shopping with online socializing.

  • See trending products to discover new items
  • Save items for quick reference later
  • Comment on items or see comments posted by others
  • Find retailers that sell each item
  • Follow or be followed by other users

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Wanelo contact details


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FREE - Permanently free version

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